Your home, as a film.
Buyers decide fast. I shoot cinematic and FPV drone video so they can feel the home before they ever visit. Here is some of my work.
What I do
One broker. Every angle.
Residential
Buying and selling homes across New York City, North Jersey and South Florida — from first condos to waterfront estates.
Commercial
Investment, mixed-use and multifamily property for owners and operators who want a broker who reads the numbers.
Visit polobroker.comInternational
Luxury villas, golf homes and new construction in the Dominican Republic, with guidance on payment plans and closing abroad.
See internationalCinematic Marketing
FPV drone fly-throughs and listing films by JRNYC — licensed, insured and permitted to fly in New York City.
Visit jrnyc.com
Juan R. Aracena
I’m a real estate broker, entrepreneur and media professional. I’ve helped clients across New York, New Jersey and Florida for 25 years, and I run Rubirosa International Realty.
I build my business around serving clients, not around getting bigger. When you call, you reach me.
Homes I’ve helped sell.
Quick answers.
Is the home value really free?
Yes. There’s no cost and no obligation. You don’t have to list your home to get a value.
Will I be pressured to sell?
No. I’ll give you an honest number and answer your questions. If you decide to sell, I’m here. If not, that’s fine.
How soon will I hear from you?
I follow up personally, usually the same or next business day. You can also call or text me any time at (201) 523-3100.
What do you do with my information?
I use it only to prepare your home value and follow up with you. Details are in the consent and privacy terms on this page.
Let’s find out what your home is worth.
It takes about a minute, and it costs nothing.
Get my home valueOne network. Every market.
Rubirosa lists on four MLSs in New York, New Jersey and Florida, and reaches agents through 11 more across the U.S., Canada, Mexico and South America, with the ability to email local agents directly from those MLSs. Your home is never limited to one board.
We list properties on
- OneKey MLS — New York
- NJMLS — New Jersey
- GSMLS (Garden State MLS) — New Jersey
- Miami MLS — Miami / southeast Florida
We reach agents through
- Bright MLS — Pennsylvania, Maryland, Delaware
- Stellar MLS — Central Florida
- FMLS — Georgia
- Dayton Realtors — Ohio
- Realcomp Online (RCO) — Michigan
- Heartland MLS — Missouri, Kansas
- REcolorado — Colorado
- CRMLS — Southern California
- MLS Listings (MLSL) — Northern California
- ITSO — Ontario, Canada
- OMNI — Mexico, Costa Rica, Panama, South America
What is your home really worth?
Free home value from a licensed broker with 25 years in NY, NJ and FL. No pressure, no need to list.
Our team of professionals will be with you every step of the way, from preparing your home for the sale, to handing the keys to the new buyer.
Market Pulse · Bergen County, the Hamptons, Miami & Palm Beach
How long does it take to sell in your town?
The 19 single-family homes active in Alpine right now have been on the market an average of 141 days. Time on market is the clearest sign of whether a home was priced and marketed to be seen by the right buyers.
Average days on market by price
Source: MLS active residential listings in Alpine, NJ, November 2026. Days on market counts how long each home has been listed so far, so these are not final sale times. Prepared by Juan R. Aracena, Rubirosa International Realty.
The 18 single-family homes active in Saddle River right now have been on the market an average of 194 days. One home listed since 2023 pulls that number up; without it the average is 134 days. Either way, time on market is the clearest sign of whether a home was priced and marketed to reach the right buyers.
Average days on market by price
Source: MLS active residential listings in Saddle River, NJ, November 2026. The under $2.5M row leaves out one 1,209-day listing. Days on market counts how long each home has been listed so far, so these are not final sale times. Prepared by Juan R. Aracena, Rubirosa International Realty.
The 250 highest-priced homes active in the Hamptons and North Fork right now have been on the market an average of 173 days. Homes at $10M and up take the longest by a wide margin.
Average days on market by price
Source: MLS active residential listings, the 250 highest-priced homes in the Hamptons and North Fork, November 2026. Some homes appear more than once under separate MLS numbers. Days on market counts how long each home has been listed so far, so these are not final sale times. Prepared by Juan R. Aracena, Rubirosa International Realty.
The 1,319 homes active in Miami-Dade at $3 million and above have been on the market an average of 111 days. Homes at $15M and up take the longest, at 121 days on average.
Average days on market by price
Source: MLS active residential listings in Miami-Dade County at $3M and above, November 2026. The under $7M row starts at $3M. Days on market counts how long each home has been listed so far, so these are not final sale times. Prepared by Juan R. Aracena, Rubirosa International Realty.
The 665 homes active in Palm Beach County at $4 million and above have been on the market an average of 101 days. Homes between $7M and $15M take the longest, at 107 days on average.
Average days on market by price
Source: MLS active residential listings in Palm Beach County at $4M and above, November 2026. The under $7M row starts at $4M. Days on market counts how long each home has been listed so far, so these are not final sale times. Prepared by Juan R. Aracena, Rubirosa International Realty.
Before you list
What sellers worry about most.
At every price, the fears are the same: leaving money on the table, losing control of information, and spending a year on a deal that never closes. Here is how Juan R. Aracena plans for each one before your home goes to market.
Pricing with few comps
The worryEvery home is a little different, and the number you have in mind may come from what a neighbor “got” or what Zillow says.
The planA written pricing rationale built on sold and active comparables, shared before we agree on a list price.
The first price cut
The worryBuyers at this level watch days on market. A stale listing becomes a negotiating chip.
The planLaunch at a price we can defend, with a set review date and clear triggers, so any change is a decision and not a reaction.
Getting the home ready
The worryStaging, repairs and living in the house while it is shown.
The planA prioritized prep list: what moves the price, what doesn’t, and what to skip.
Strangers in your home
The worryArt, valuables and family photos on view to anyone who books a tour.
The planShowings by appointment, with buyers qualified and proof of funds in hand before they walk through.
Carrying costs and your next move
The worryTaxes, insurance and upkeep while you wait, plus lining up the sale with a purchase.
The planA timeline built around your next move, with options such as a rent-back discussed up front.
Tax exposure
The worryCapital gains and transfer taxes take a large share at these prices.
The planWe bring your CPA and attorney in early, so you know your net before you accept an offer.
Privacy and security
The worryA public listing shows who you are, your floor plans, and the fact that you are selling.
The planOff-market and quiet-listing options, with NDAs and proof of funds before any private tour.
A small buyer pool
The worryOnly a handful of realistic buyers, many purchasing through LLCs, trusts or family offices.
The planDirect outreach to buyers and brokers across New York, New Jersey, Florida and abroad, through the Rubirosa network.
Long timelines
The worryTwelve to twenty-four months is not unusual, and the uncertainty wears on you.
The planHonest expectations from day one, with regular updates on activity and feedback.
Valuation by lifestyle
The worryValue rests on views, land and architecture, and appraisals can complicate financing.
The planA pricing case that weighs those factors openly, with a plan for appraisal and financing questions.
Marketing quality
The worryMediocre marketing is the quickest way to lose confidence in an agent.
The planCinematic video, drone work, print and international reach, produced to the level the property deserves.
Ownership and contents
The worryEstates, trusts, partners, staff, art and what conveys with the sale.
The planOne coordinated process for every decision-maker, with an agreed list of what stays and what goes.
Due diligence surprises
The worrySurveys, permits, easements and unpermitted work found late can reprice or kill a deal.
The planWe review the file before listing, so issues are handled on your schedule, not the buyer’s.
Tax and legal structuring
The worry1031 exchanges, foreign buyers (FIRPTA) and entity structures need answers before you commit.
The planWe work alongside your advisors so the structure is settled before an offer arrives.
The three questions every seller asks
A private conversation with Juan R. Aracena. No obligation.